Business Categories Reports Podcasts Events Awards Webinars
Contact My Account About
Member Exclusive

Caroline Hirons’ Skin Rocks Secures First Growth Investment

Published April 30, 2025
Published April 30, 2025
Skin Rocks

UK-based skincare brand Skin Rocks has landed its first outside investment to fuel growth.WHO: UK-based Skin Rocks was launched in 2022 by writer and aesthetician Caroline Hirons, leveraging her 28 years of expertise as an advanced aesthetic therapist. She launched a blog in 2010, building a large following across her social platforms with her honest approach and science-backed knowledge. In January 2025, she launched Skin Rocks Pro, marketed to aestheticians.WHY: The funding will be used for the next stage of growth including product innovation and expansion into international markets.IN THEIR OWN WORDS: “We have achieved extraordinary growth in just two years—a testament to our values, our team and our incredible community,” said Skin Rocks CEO Caroline Hirons. “Redrice Ventures and JamJar Investments bring invaluable experience in scaling high-growth consumer brands, and we are thrilled to have their support as we enter this next chapter.”“Skin Rocks is disrupting the beauty industry in all the right ways: cutting through noise, raising standards and making better skin a whole lot simpler," said Jonathan Heilbron, Partner at Redrice Ventures. “Caroline and Alex are the perfect mix of bold and brilliant, and we are thrilled to be part of their next chapter.”Emily Bullman, Investor at JamJar Investments, commented: “We are huge fans of Skin Rocks—an expert driven brand on a mission to demystify beauty and make skin care make sense. With its formula-first approach and high-quality products, it is clear why the brand has such a strong following. We cannot wait to work with Caroline and Alex in building out this game-changing brand.

×

2 Article(s) Remaining

Subscribe today for full access