The buzzy bodycare brand Nécessaire secures fresh capital from Cavu Consumer Partners.
WHO: The Los Angeles-based body-first brand Nécessaire was founded in 2018 by Randi Christiansen, a former marketing and strategy executive at Estée Lauder, and editorial veteran Nick Axelrod. The duo launched with the aim of creating essentials for the body that had the same benefits, ingredients, and efficacy as many face products. The brand is sold at Sephora, Nordstrom, Violet Grey, Cos Bar, Goop, The Detox Market, Mecca, Space NK, Liberty, Net-A-Porter, and Ssense.
WHY: The new capital will be used to fuel aggressive plans to expand its product range and retail strategy.
IN THEIR OWN WORDS: "Nick and I decided that we needed some growth capital to do three things. Number one, we want to continue to be the leader in our responsibility line of work," Christiansen, the Chief Executive Officer of Nécessaire, told Beauty Inc. "Pillar number two is we're going to go from launching a couple of products a year to launching a few more and the company will accelerate its product engine. Then thirdly, expand those retailers while also protecting our direct business."
"Over the last three years, we have built our body business with phenomenal success. We are a top body brand at Sephora already just a couple of years in," she said. "We focused on body, we moved to neck and the next big thing for us is scalp and hair health. We like tackling these funky areas and do it well."
Jenna Jackson, Principal of Growth at Cavu Consumer Partners, said, "Nécessaire is a true representation of the kind of category creator Cavu aims to invest in—we believe they're changing the way people think about clean beauty for body, scalp and skin care, and we're thrilled to partner with them on this journey."
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