Lure Life has raised $750,000 in a seed round of funding supported by a diverse group of investors in the beauty, finance, and consumer-packaged goods sectors.
WHO: Los Angeles-based CBD brand Lure Life sits at the nexus of wellness and beauty. The brand touts hardworking modern essentials intended to be integrated into a daily routine. In creating Lure, founders Kara Kelly, Monica Reese, and Summer Rice set out to create products that could earn a spot on the discerning consumer's nightstand. The founders uncovered a lot of common ground around their experiences with a range of women's health needs that weren't being specifically addressed including menopause, sexual wellness, interrupted sleep, and pain points. The brand aims to seize this opportunity, speaking to the highly overlooked 40-plus market, with more attention to both men and women of all ages as well.
WHY: The funding will allow the brand to accelerate market expansion, company growth, marketing, and product development of the meticulously designed line.
IN THEIR OWN WORDS: Derin Oyekan, Founder, Reel: "Lure is led by extremely talented founders with an aligned vision to move past the notion of singular need states for CBD. They are answering the call for CBD to be integrated into an overall daily beauty routine and to help shape the conversation around the expanded benefits for women's health. It is really an honor to be invested in this rising brand."
Kara Kelly, co-founder, Lure: "Representing diversity in a newly legalized area is very important to us. African Americans have been heavily impacted by laws against cannabis and there's still a very small number of BIPOC and Black owned luxury CBD brands. Lure is bringing pride to a space that represented shame for so many years and we want to continue to be a part of changing the way our communities view CBD. We are honored to align ourselves with investors who share in our mission and are excited to see what this next chapter holds for us and our community."
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