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Published May 13, 2020
Published May 13, 2020

Direct-to-consumer CBD start-up Equilibria closed nearly $2 million in seed funding with Salveo Capital, which invests in cannabis businesses, and Hyde Park Angels leading the round.

WHO: Equilibria, founded in 2019 by Marcy Capron Vermillion and Coco Meers, sells CBD products to women via a monthly subscription. The gels, oils, and creams are developed to help with anxiety, sleep, and menstrual cramp relief. Equilibria says its products are made from CBD that’s been harvested from an organic, 1,100-acre farm in Colorado. The products are currently sold on the brand’s website.

WHY: Equilibria plans to use the funding to expand its product assortment.

IN THEIR OWN WORDS: “Equilibria’s high-quality CBD products, delivered to your doorstep, have become essential wellness products for thousands of women across the country,” said Jeff Howard, Managing Partner at Salveo Capital, in a statement. “The explosive growth that the Equilibria team continues to deliver despite the challenges of the current environment is truly impressive.”


  • Equilibria closed a nearly $2 million seed round in March.
  • The round was led by Salveo Capital and Hyde Park Angels. Other investors include Genevieve Thiers, founder of Sittercity.
  • Jellyvision CEO and Hyde Park Angels member Amanda Lannert is joining Equilibria’s board of directors as part of the investment.
  • Throughout 2019 the company says it sustained 50% month-over-month growth and was committed to similar growth rates in 2020.
  • The company now employs an all-woman staff of 30.
  • Meers is also the founder of on-demand, salon-scheduling app Pretty Quick, which she sold to Groupon in 2015.
  • Vermillion founded Polymathic, which was acquired by DevMynd/Tandem in 2017.

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