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CC Wellness Acquires Wellness Brand Shibari Lubricant Business

January 2, 2023
January 2, 2023
Shibari

Catalus Capital-backed CC Wellness has acquired the liquid product line from sexual wellness manufacturer Shibari. The deal does not include the toy segment of the business.

WHO: Shibari is a manufacturer of sexual wellness products based in Valencia, California. The company has one of the top-selling lubricant brands on Amazon.

Founded in 2003, CC Wellness is a recognized leader in FDA 510(k) premarket certification and a top-tier pharmaceutical company specializing in developing Class II medical devices as well as cosmetic, OTC, and organic products. The company also has a portfolio of consumer brands—#LubeLife, JO, and Muse Health.

IN THEIR OWN WORDS: Co-founder and Managing Partner Marek J. Olszewski of Catalus Capital, a multi-strategy private equity firm that has CC Wellness as a core investment, stated, "This transaction broadens the footprint of CC Wellness as a leading wellness innovator, advancing its goals to expand market opportunity and grow market share. This add-on acquisition is an excellent example of the impressive achievements of the world-class team at CC Wellness."

"Shibari will join our portfolio of creatively disruptive, consumer-facing wellness and personal care brands," CC Wellness CMO Mimi Anderson said. "Shibari possesses solid brand equity, is well-positioned in retail, and has great potential for deeper product repurchase behavior.”

Anderson added, "We're bringing the Shibari brand in-house and will redesign its presence to build out its storytelling in e-commerce and specialty retail."

DETAILS:

  • CC Wellness has acquired the liquid product line from Shibari. The toy segment was not part of the transaction. The financial details were not disclosed.
  • CC Wellness reportedly holds 24 personal lubricant FDA 510(k) certifications, second only to Reckitt.
  • Post-transaction, Shibari formulas will be manufactured by CC Wellness in its Santa Clarita, California, facility.
  • Catalus Capital bought CC Wellness in 2015.
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