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Chanel Introduces Biobased Fragrance Cap

January 21, 2022
January 21, 2022
Chanel

Les Eaux De Chanel was launched in 2018, inspired by Mademoiselle Coco Chanel's favorite places in the world and conceived with sustainability in mind. The glass bottles are thinner and lighter, resulting in a smaller volume of raw materials and optimized transport, while secondary packaging was executed without lamination or coatings, making recycling easier.

The brand upped the sustainability on the packaging, unveiling a new biobased cap that was developed in partnership with Sulapac, taking two years and 48 prototypes to develop. Chanel invested in the Finnish sustainable packaging start-up in 2018 as the first investor from the cosmetic sector. Sulapac’s sustainable packaging is based on a biodegradable, microplastic-free trademarked material made from FSC-certified wood chips and natural binders.

The new cap was designed to Chanel's exacting standards, meticulously scrutinizing every experiential detail, such as the grip, the click sound when closed, and the satin finish of the brand's logo. The final cap is composed of three layers, made from 91% biobased materials obtained from renewable resources and FSC certified wood chips, which are by-products of industrial sidestreams. The new biodegradable cap will be used for all the 125 ml bottles in its Les Eaux De Chanel collection.

"This first product launch of our collaboration with Chanel, the biobased Les Eaux De Chanel cap made with Sulapac material, is a remarkable milestone for us. It proves that Sulapac meets the highest quality standards," said Suvi Haimi, CEO and co-founder of Sulapac, in an announcement.

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