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China's Leading Aggregator Nebula Brands Receives Series B Funding

December 31, 2021 BeautyMatter
December 31, 2021
Nebula Brands

Nebula Brands, China's leading aggregator of third-party Amazon vendors, completed a Series B fundraising round with investments led by the Asia fund of L Catterton.

WHO: Founded in May 2021, Nebula Brands is a tech-driven company with a unique combination of merger and acquisition, online retail, e commerce, branding, and local supply chain knowledge that can take Amazon brands to the next level of growth. Ryan Ren, who was a CEO at a "listed company”; William Wang, former head of integrated marketing at Lenovo; and Hardys Wu, former head of supply chain at Wayfair, co-founded the business. As the leading Amazon brand acquisition group in China, Nebula Brands has expanded domestic products' global presence through an "Acquisition Capital + Brand Operation" model. The company strives to help more Chinese consumer brands shine on the Amazon platform.

WHY: The investment will enable Nebula Brands to capitalize on the robust growth of Chinese third-party Amazon vendors, who are increasingly driving the expansion of the marketplace. China now accounts for over one-third of the total Amazon market, with approximately 600,000 third-party vendors collectively generating transactions with a GMV of $135 billion. Chinese vendors' share of the market is expected to rise further and account for 45% of third-party sales on Amazon in 2025.

IN THEIR OWN WORDS: Nebula Brands co-founder William Wang commented, "The Chinese third-party vendor marketplace is experiencing rapid growth, with the ability to quickly scale and provide high quality products efficiently to Amazon customers across the globe. Hundreds of vendors are ready to evolve into top international brands, and we can help them reach new heights. The model of aggregating Fulfillment by Amazon vendors and strengthening their operations has already proven to be extremely effective in some markets in the west and is set to take-off in China, where Nebula Brands is leading the charge. We are excited about partnering with L Catterton, which brings deep consumer and operational expertise and a fantastic track record of value creation for portfolio companies."

L Catterton Asia Managing Partner Scott Chen added, "Supported by visionary founders and an incredibly talented team, Nebula Brands has developed an efficient acquisition process and promising pipeline within a remarkably short period of time. There are significant opportunities for the company to leverage our operating capabilities, functional expertise, and global presence as we have extensive experience in its key categories. We look forward to partnering with the team to further drive Nebula Brands' growth and market leadership."

DETAILS:

  • Nebula Brands completed a Series B led by the Asia fund of L Catterton with participation by Matrix Partners and its angel investor Alpha Startup Fund. The investors who participated in the round have agreed to collectively provide Nebula Brands with over $50 million, subject to continued strong performance.
  • The company has raised roughly $60 million to date.
  • Since the company's founding in May 2021, it has built a solid acquisition pipeline, focusing on the highest-ranked vendors across 10 key categories, including household goods, personal care, fitness, beauty, and pet supplies. According to TechCrunch, they have acquired one vendor and are on track to close several more deals by the end of the year.
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