Givaudan Active Beauty launched a new ingredient crafted by green fractionation and empowered by artificial intelligence (AI) able to mimic botanical epigenetic mechanisms for skincare benefits. Created from Haberlea rhodopensis, also known as the resurrection plant, Chronoglow is an active ingredient capable of reversing the effects of aging and improving radiance.

One of the top consumer expectations related to skincare is addressing signs of skin aging and a desire for smooth, bright skin. According to Givaudan’s CMI study, 80% of consumers globally are upset when they look older than their actual age, which can also impact their personal life and well-being. A radiant complexion is associated with living a healthy and balanced lifestyle, which is why consumers want to reveal the natural luminosity and maintain the firmness of their skin.

Mathias Fleury, Category Manager, Active Beauty, said, “Haberlea rhodopensis is an ice-age plant that has survived extreme climate conditions thanks to its unique epigenetic mechanisms of cellular survival. We are now able to mimic and reproduce what the plant does in its own cells in the skin. Chronoglow is therefore a 100% natural and sustainable powerful botanical ingredient, with exclusive benefits of well-aging and radiance.”

THE 3DS OF SKIN RADIANCE

Chronoglow positively regulates the skin’s genetic information without modifying it. It rejuvenates the skin at different cellular levels (from epigenetics to protein expression), and protects skin cells from senescence and oxidation. Chronoglow claims to reverse skin aging while enhancing skin firmness, and provides three dimensions of glow:

• Elasticity after 2 weeks of use, by up to +8.9%, more than 3 times better than the placebo. This positive impact on skin elasticity increased during the duration of the clinical test, with an increase of up to +15.3% after 2 months.
• Luminosity increased by up to +3.8% after 4 weeks and up to +6.4% after 2 months, significantly better than the placebo, by a factor of 1.9.
• Radiance increased after 2 weeks of use by up to +6.1%, more than 4 times better than the placebo, and up to +12.5% after 2 months.

Givaudan researchers leveraged the power of artificial intelligence to better represent the clinical results and demonstrate the visual benefits of Chronoglow, generating a beauty avatar that represents the significant results of the three dimensions of glow on the face.