The six-month-old direct-to-consumer skincare brand Clayco Cosmetics raised $2 million (Rs 16 crore) in a fundraising round from Unilever Ventures. WHO: Founded in March 2024 by Niharika Jhunjhunwala, the Mumbai-based Clayco Cosmetics blends ancient beauty rituals with modern science. The brand's flagship collection, Rituals of Japan, includes Rice and Sake Sleep Mask, Sake Glass Glow Essence, and Azuki Beans & Koji Rice Foaming Cleanser products. These formulations marry traditional Japanese ingredients with advanced skincare technology to provide affordable luxury. The brand is sold through its e-commerce platform and major online marketplaces like Amazon, Nykaa, and Tira.WHY: The company will use the investment to support working capital needs, product development, brand building, and recruitment. It will also fund the launch of a new Moroccan-inspired bodycare range. IN THEIR OWN WORDS: Commenting on the funding, Niharika Jhunjhunwala, founder of Clayco Cosmetics, said in a statement, “We are thrilled to partner with Unilever Ventures, a pioneer in the beauty industry. Their support aligns perfectly with our long-term goals. This funding will enable us to enhance brand awareness, introduce new products, invest in R&D, and fuel our growth.”Pawan Chaturvedi, partner Asia at Unilever Ventures, added, “Unilever Ventures is pleased to support Clayco in their mission to elevate India's beauty landscape by introducing global beauty rituals that celebrate individuality and innovation.”DETAILS:Clayco Cosmetics has secured $2 million (Rs 16 crore) in a Series A funding round from Unilever Ventures.