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Clean Beauty Brand Type:A Gets Celebrity Backing

Published November 5, 2021
Published November 5, 2021

NBA All-Star Chris Paul and his wife Jada Paul have invested in California-based Type:A Brands, which is known for their aluminum-free, sweat-activated deodorants.

WHO: Type:A founder and CEO Allison Moss identified white space between nebulous natural deodorants and regulated antiperspirants. The brand's nontoxic deodorant is aluminum, paraben, and propylene glycol free. The product has been sold on its own website as well as through Amazon and Credo.

WHY: The investment stemmed from Jada's passion and desire to get involved with the brand in a deeper way.

IN THEIR OWN WORDS: "I'm looking forward to partnering with Type:A Brands, supporting female entrepreneurs, and educating Moms and women of color on the importance of looking for safer personal care products for themselves and their families," said Jada Paul.

"We share so many purpose-led life ideas and goals with Chris and Jada Paul, and know that Jada's partnership will help us fulfill our mission to make safer products accessible for all communities," says Type:A Brands founder & CEO Allison Moss.


  • NBA All-Star Chris Paul and his wife Jada Paul have invested in Type:A.
  • Jada Paul will be taking on a role with the business as a strategic advisor as well.
  • In January 2020, Type:A raised $2.4 million in seed funding led by Fernbrook Capital Management.

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