Global syndicate bets $1.3 million on Graymatter’s mission to make brain health the next daily ritual.WHO: Founded by Jim Phillips and Novisa Petrusich, Graymatter is a Chicago‑based cognitive wellness company dedicated to making brain health accessible and feelable. The consumer mental wellness company is pioneering plant‑based cognitive supplementation. Its flagship nootropic drink mix, Bright Mind, claims to deliver noticeable cognitive enhancement within minutes while supporting long‑term brain health, without the jitters or crash of traditional stimulants. Developed over 18 months in collaboration with a PhD molecular biologist, the drink mix blends clinically researched nootropics and adaptogens that boost focus, clarity, and brain energy while supporting long‑term cognitive health.WHY: With the new funding, Graymatter will accelerate its mission to make daily brain supplementation as common as a morning cup of coffee. It plans to grow its team, expand marketing initiatives, and continue innovating on functional formulations that make cognitive supplementation not only simple and accessible, but also tangibly effective.IN THEIR OWN WORDS: “I started Graymatter to solve my own struggles as a serial entrepreneur searching for sustainable focus,” said Jim Phillips, co‑founder and CEO of Graymatter. “Now, we’re helping thousands of people think clearer, feel sharper, and perform better all without jitters, crashes, or trade-offs of traditional stimulants.”“Most people are focused on supplementing their bodies, but we often neglect the most important piece of the puzzle: our minds.