Collagen sparkling tea brand SkinTe raised $3 million from a group of investors, according to Beauty Independent.
WHO: SkinTe was launched last year by three women from different backgrounds, Dr. Amy Bader, chef Elizabeth Zieg, and businesswoman Bassima Mroue, on a mission to unleash health from the inside out. The brand launched with two collagen sparkling teas, Green Tea Grapefruit and White Tea Ginger.
WHY: The capital is earmarked to fuel the next phase of growth at SkinTe and to build a team.
IN THEIR OWN WORDS: “In the beginning, we were struggling to raise money like every entrepreneur and to see the level of support we have now has been game-changing,” Bassima Mroue, CEO and co-founder of SkinTe, told Beauty Independent. “These women and men are tried-and-true entrepreneurs that have been through it all, and that’s really special for us.”
“The last few million was far different than the first $500,000,” says Mroue. She emphasizes, “Our product stands above collagen and above tea. When we think about SkinTe, we think about it as a true wellness and beauty brand. When we formulated the product, we made sure collagen was a part of the formula, but not the only piece of it. That’s how we are different from the other collagen products out there.” Mroue also points out SkinTe’s colorful striped cans are designed with a fashion and beauty consumer in mind.
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