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Collateral Good Ventures Invests in Sustainable Packaging Company PulPac

Published May 2, 2023
Published May 2, 2023
Collateral Good Ventures

Collateral Good Ventures, an Article 9 venture capital impact fund dedicated to investing in environmentally and socially responsible companies, has made a new investment in PulPac. The Swedish company has developed a groundbreaking technology for sustainable packaging.

WHO: PulPac provides the packaging industry with groundbreaking manufacturing technology for making economical, high-performance fiber-based packaging and single-use products. By pioneering the technology of cellulose molding, PulPac enables its customers to replace single-use plastics with sustainable and cost-competitive natural fiber alternatives globally. PulPac is meeting both market and environmental needs and building a global partner network to make Dry Molded Fiber the new standard in molded fiber manufacturing.

Collateral Good Ventures is a climate-first venture capital platform based in Zurich, Switzerland, that aims to transform polluting industry systems to more sustainable ones. “Doing collateral good” in supporting extraordinary world-class entrepreneurs, innovation, and technology with capital is at the center of the firm’s mission as crucial cornerstones to the journey to a sustainable future.

WHY: PulPac will use the new investment to scale up its operations and expand its reach. Deploying hundreds of production lines with partners, they aim to substitute millions of tons of plastic with circular fiber solutions. PulPac and Collateral Good are committed to promoting a more circular economy and aim to quickly make Dry Molded Fiber into a global standard in packaging. 

IN THEIR OWN WORDS: "We are thrilled to invest in PulPac, a company at the forefront of sustainable packaging solutions," said Michael Kleindl, Managing Partner at Collateral Good Ventures. "Their Dry Molded Fiber technology offers a cost-effective, environmentally-friendly alternative to traditional plastic packaging. We believe that PulPac's innovative approach to sustainable packaging has the potential to make a significant impact on the environment, and we are proud to support their mission."

"We are excited to have Collateral Good Ventures on board as a partner and investor," said Linus Larsson Green, CEO of PulPac. "Their commitment to environmental and social responsibility aligns with our own values, and we look forward to working together to promote sustainability and positively impact the environment.”


  • Collateral Good Ventures, an Article 9 venture capital impact fund, made a new investment in PulPac. 
  • PulPac raised a €31 million private placement led by Aliaxis, via its new impact business builder division "Aliaxis Next" with participation by Stora Enso, Amcor Ventures, and Teseo Capital. Existing PulPac investors WPP, PP Intressenter AB (PPI), and Marcus Palm also participated in the equity raise. WPP remains the largest shareholder.
  • In January 2021, PulPac raised a $1.2 million round of funding led by existing investors, bringing the total equity raised to $7.1 million. 
  • In September 2018, a consortium of Swedish investors via PP Intressenter AB, entered as a new owner of PulPac. Among PPI's owners are Johan Möller, one of the founders of the bank Collector, Lennart Grebelius, founder and owner of Sätila Holding AB, Mats Franzén and Pål Junhamn, founders of Zetup AB, as well as Björn Engström, Forsman & Bodenfors.

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