Indian skincare brand Conscious Chemist has secured Rs 12 crore ($1.4 million) from venture capital investor Atomic Capital.WHO: Founded in 2019 by Robin Gupta and Prakher Mathur and featured on Shark Tank India Season 3, Conscious Chemist is known for its innovative formulations that use clinically proven ingredients like salicylic acid, kojic acid, peptides, and hyaluronic acid. The brand is sold direct-to-consumer and on platforms like Amazon, Nykaa, Myntra, Flipkart, Blinkit, and Zepto.WHY: With new funding from Atomic Capital, the company plans to enhance product development, expand its digital presence and enhance operations, strengthen its supply chain, and ramp up marketing and distribution efforts across key markets.IN THEIR OWN WORDS: Commenting on the funding, Robin Gupta, CEO of Conscious Chemist, said in a statement, “This is an exciting time for Conscious Chemist as we focus on scaling rapidly and bringing more innovative, science-backed skincare solutions to Indian consumers. Our vision is to transform beauty with products that deliver real results and transformative experiences.”Apoorv Gautam, founder and Managing Partner at Atomic Capital, added, “We believe Conscious Chemist has tremendous potential in the BPC space. Their science-backed approach resonates with today’s consumers, and the brand’s growth trajectory is incredibly promising. I’m looking forward to supporting the team as they work toward their Rs 100 crore ARR goal.”DETAILS:Conscious Chemist has secured Rs 12 crore ($1.4 million) from venture capital investor Atomic Capital.