The global cosmetic industry is valued at $427 billion and is expected to increase by 6% annually, reaching $580 billion by 2027, according to McKinsey & Company. The global growth and resiliency of the beauty sector has created a highly competitive scenario. Cosmoprof Worldwide Bologna, the leading B2B event for the cosmetic industry—now in its 55th edition— remains an essential event for the entire beauty value chain and provides a unique kaleidoscope to discover the industry's transformation.
Cosmoprof Worldwide Bologna is the most important exhibition of the international Cosmoprof platform, with its events in Hong Kong, Mumbai, Las Vegas, Bangkok, Miami, and Riyadh, offering unique international business opportunities. On March 21-24, the trade show, taking place in Bologna, Italy, will be the place to be for suppliers, manufacturers, brand owners, buyers, distributors, retailers, and operators interested in new solutions for their business development with over 250,000 operators from nearly 160 countries.
A rich offering of content and exclusive special projects at the 2024 edition of Cosmoprof will highlight the most impactful market trends and innovations designed to meet the needs of all operators, allowing them to fully immerse themselves in inspirations from around the world presented by exhibitors.
The Awards
Nominations are already open for the Cosmopack and Cosmoprof Awards—the "Oscars of Beauty" organized in collaboration with BeautyStreams—that celebrate innovation, research, and excellence for all sectors of the cosmetic industry, from the supply chain to the finished product. For stakeholders, this initiative is a unique opportunity to preview solutions that will influence the market in the coming years.
The Cosmoprof & Cosmopack Awards contest has been a characteristic feature of the Cosmoprof platform's international events for years. For exhibiting companies, the awards represent coveted recognition in the entire sector, thanks to the contribution of a jury of international experts, including prestigious brand owners, retailers, market analysts, trend scouts, opinion leaders, and beauty editors.
Finalists will be featured in an installation in the Service Centre and at the Grand Soirée of Cosmoprof Worldwide Bologna 2024, scheduled for Friday, March 22, with the exclusive presence of MTV Italy. Trevor Sorbie, a celebrity in the hair universe and a protagonist on the world's major stages, will be presented with the Life Achievement Award.
Visitors in Bologna will also be able to see innovation on a global scale with a showcase of 2023 award winners from Cosmoprof North America in Las Vegas, Cosmoprof Asia in Hong Kong, and Cosmoprof India in Mumbai for the first time.
The Trends and Content
Cosmotrends is the report that compiles the most current trends among Cosmoprof exhibitors, developed by Beautystreams. It is an invaluable tool to aid trend scouters, press, influencers, and buyers in navigating the exhibition halls.
To share insights, inspirations, and future strategies to address the most current challenges for the cosmetic industry, CosmoTalks, the roundtables facilitated by Cosmoprof, will offer stakeholders three days of content sessions with over 70 speakers, representatives from market analysis and trend agencies, brands, and media from around the world, who will discuss the state of the industry and its future evolution.
Among the themes of the 2024 edition are new trends, high-tech solutions, sustainable and innovative ingredients and raw materials, and an analysis of new markets and international economics. Among the confirmed partners are Beautystreams, Ecovia Intelligence, Euromonitor International, Fashion Snoops, Nelly Rodi, and Virtual Events Group.
The Professionals
Sunday, March 24, beauty salon and hair professionals will be the key protagonists of the exhibition. Exclusive in-depth appointments will be dedicated to service the beauty salon and hair channels.
Beauty salon and wellness operators are invited to the World Massage Meeting with the leading experts in manual techniques. Cosmo Onstage will host the most renowned experts with guru status in the professional sector who will delve into topics and trends. For hairdressers, the unmissable OnHair event will highlight performances by the most important artistic teams connecting the entire hair community. The catwalk of OnHair 2024 will also preview the new trends proposed by L'Oréal Professionnel, Redken, Matrix, and their artists and partners as well as Gamma Più, My.Organics and Shot.
The Exhibitors
The March event will be sold out again this year, with over 3,000 companies exhibiting from more than 60 countries and more than 20 country pavilions. Through the support of the Italian Ministry of Foreign Affairs and International Cooperation and Italian Trade Agency, a delegation of buyers from 47 countries will be present in Bologna, with a focus on emerging markets.
The extensive network of collaborations for the March event goes hand in hand with ticketing being available well in advance to facilitate the presence of operators, especially those coming from abroad, for a global and high-quality attendance.
