Manufacturer Cosway Co and ColorProof Color Care Authority have agreed to a deal, according to both parties.
WHO: ColorProof was founded by Jim Markham, the hairdresser that also founded Pureology, which L’Oréal bought in 2007. The performance-driven products are designed to repair, preserve, and protect color-treated hair. The vegan formulas are mindfully curated to deliver results while being good for you and our planet.
Cosway Co is a California-based contract manufacturer of personal care and OTC products.
IN THEIR OWN WORDS: “ColorProof is at a critical point in its growth, and we are excited to see what we can do to catapult the brand to the next level,” said Rick Hough, President of Cosway, in a statement. “ColorProof will greatly benefit from the cost efficiencies we can provide from vertical integration and our expertise in product development and innovation.”
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