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Country Life Acquires Aromatherapy Brand Aura Cacia

Published July 6, 2026
Published July 6, 2026
Country Life

Key Takeaways:

  • Country Life acquired Aura Cacia from Frontier Distribution (Frontier Co-op).
  • The deal expands Country Life's portfolio of trusted wellness brands to essential oils and aromatherapy.

Strengthening its commitment to holistic wellness, Country Life acquired Aura Cacia. 

WHO: Founded in 1982, Aura Cacia specializes in essential oils, skincare, and aromatherapy products crafted from simple, pure botanical ingredients. The brand sources ingredients carefully and sustainably from around the world, then tests every shipment to verify its purity and quality. Priced from about $8 to $30, its essential oils and aromatherapy products are sold by retailers such as Whole Foods, Target, Sprouts, and The Vitamin Shoppe.

Founded in 1976 and based in Norway, Iowa, Frontier Co-op offers a full line of products for natural living under the Frontier Co-op and Simply Organic brands. Products include culinary herbs, spices, and baking flavors, as well as bulk herbs and spices, with a wide selection of organics.

Founded in 1971, Country Life is a wellness company dedicated to enriching lives through a natural and holistic approach to well-being. Its portfolio of brands includes Country Life Vitamins, BioChem protein powders and sports nutrition, and Desert Essence personal care. For more than 50 years, Country Life has been committed to delivering high-quality products made with responsibly sourced, naturally derived ingredients, and backed by rigorous manufacturing and testing standards. The certified B Corporation manufactures its products at NSF-GMP registered facilities in Hauppauge, New York.

WHY: The acquisition expands Country Life's portfolio of trusted wellness brands,...

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