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Covalo Acquires Italian Competitor Cosmetitrovo

Published November 29, 2024
Published November 29, 2024
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Covalo, a global platform for personal care ingredients, acquired Cosmetitrovo, Italy’s leading platform connecting cosmetic ingredient suppliers, distributors, contract manufacturers, and service providers.WHO: Piemonte, Italy–based B2B marketplace Cosmetitrovo offers a professional tool allowing cosmetic companies to research raw materials, packaging, services, third parties, or specific consultancy for cosmetics.Covalo is a global ingredients platform empowering consumer goods brands to bring products to market faster by connecting them with ingredients, services, and packaging suppliers. Through its advanced data platform, Covalo accelerates product innovation while enabling suppliers to grow their businesses seamlessly and expand their global visibility. WHY: This acquisition marks the launch of Covalo’s regionalization strategy, aimed at addressing local needs while fostering seamless global interactions. The deal enables Covalo to integrate its advanced technology with Cosmetitrovo’s deep local expertise, creating a foundation for regionally tailored solutions. Starting with Italy, this partnership will allow both platforms to collaborate on crafting a blueprint for regionalized offerings, paving the way for similar strategies in other strategic markets.IN THEIR OWN WORDS: "This acquisition represents a pivotal moment in our mission to deliver truly regionalized solutions," said Yann Chilvers, co-founder, Covalo. "Cosmetitrovo’s success in connecting Italy’s cosmetics ecosystem aligns perfectly with Covalo’s global vision. Together, we are empowering local players and unlocking opportunities for growth.

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