cent.ldn is the British brand building a reputation for using candles as a medium for creating collectible pieces of art. Each candle is custom made, hand poured, and crafted in London. To date, the team has painstakingly reimagined an official size 3 game basketball, a football helmet, and a replica of the iconic JVC RC M90 boombox.
Hayley Mack founded cent.ldn during the pandemic with a mission to create the most exclusive and unique candles on the market designed to give buyers a unique piece of home decor. Each candle is conceptualized with purpose and attention to detail in both the physical product and storytelling.
Mack shared, "My love for music, entertainment and sports is evident through all of our products. I come from a music industry background and having spent many years as a brand marketer, I realized there was a gap in the market, so I decided to create a culturally relevant candle brand and got to work! My passion for candles has been there for many years, I am now proud to be developing the cent.ldn brand further, focusing on popular and hype culture by creating ‘never been seen before’ candles and celebrating nostalgia and cultural moments."
The brand's world of candle collectibles reveals its latest drop of London-themed candles created to celebrate the individuality and creativity of the city. The six-candle collection was created in collaboration with a London-based collective of women. Each candle is inspired by the memories and emotions London evokes for the individual creatives.
Speaking about the creative collective, Mack said, "I was a fan of their work and vice versa. We found each other through the means of our creative outlets. It was super natural and organic… it just felt right!"
East London artist Charlotte Archer has created a bespoke artwork, inspired by her favorite musicians and London culture that are included on the inside of each candle box sleeve. This collectible packaging can be displayed as an art piece or even used as a bookmark.
Mack said of the latest drop, "The London inspired collection was all about connecting creative communities, firstly in their hometowns but then also far beyond. I wanted to use this as a platform to showcase talented female creatives and working alongside these exceptional women to develop this collection has been a dream! We can't wait for people to experience these candles and art pieces in their homes!"
Soho candle creator: Charlotte Archer – East London artist and creator of all art featured on cent.ldn packaging Fragrance notes: Black currant leaf, strawberry, oud, pink pepper, petitgrain, suede, cashmere
Brixton candle creator: Nav – Writer and creative consultant (former Hypebae editor) Fragrance notes: Oud, patchouli, ylang ylang, juniper, grapefruit, cardamom, guaiac wood, amyris, jasmine, petitgrain
Camden candle creator: Teshay Makeda – Reggae and soul singer (former Roundhouse artist) Fragrance notes: Sandlewood, ho wood, turmeric, leather, moss, orange, pimento, tonka, vanilla, musk
Shoreditch candle creator: Jess Gavigan aka Juice Gee Sneaker – Collector and outdoors enthusiast/influencer Fragrance notes: Fig, cannabis, coriander, turmeric, coffee, petitgrain, dry wood, linalool, ginger
The capital candle creator: Hayley Mack – cent.ldn Founder and Director Fragrance notes: Leather, patchouli, dry wood, frankincense, pine, amber, oud
The collection will be available exclusively from cent.ldn and Selfridges London, rolling out in October.
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