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Creso Pharma Acquires Sierra Sage Herbs In $21 Million Deal

Published February 9, 2022
Published February 9, 2022
Sierra Sage Herbs

The pioneers in plant-based, natural first-aid and body care, Sierra Sage Herbs joins Australia's Creso Pharma portfolio of cannabis and hemp-based pharmaceutical brands.

WHO: Originally founded in 2008 by sisters Jodi and Jen Scott and their mother Kathy Scott, Sierra Sage has grown from a home-based, women-run start-up to a leader in the natural health products space. Its largest brand, Green Goo, is a collection of plant-based portable first aid and body care products crafted using a proprietary lipid-infusion process. This process makes the natural healing properties of its salves more potent. Green Goo ingredients are organic whenever possible, are sourced using fair trade principles, and include no harmful chemicals. The company also offers a range of hemp-infused health products through its Good Goo brand and a line of intimate skincare products through its recently launched Southern Butter brand.

Australia-based Creso Pharma provides a range of cannabis and hemp-based pharmaceutical, nutraceutical, animal health, and cosmetic products to markets in Europe, Asia, Africa, Oceania, and Canada.

WHY: The deal extends Creso's global footprint to the US market while adding a range of natural health products to its existing lines of cannabis and hemp-based pharmaceuticals.

IN THEIR OWN WORDS: "My family and I started Sierra Sage Herbs because we saw a real white space in the market for naturally safe, effective, simple wound care that was both portable and accessible," said Sierra Sage Herbs CEO and co-founder, Jodi Scott. "What started as a backyard herb hobby in Idaho has become one of the fastest growing CPG brands in plant-based personal care, but we know there's always more room to grow. We are thrilled to embark on this next phase in our journey as part of the Creso family and look forward to bringing an even bigger line of the quality products our fans love while continuing to serve as stewards to our environment and community."

“The acquisition of Sierra Sage Herbs and the company's product range is a major milestone for Creso Pharma," said William Lay, Group CEO and Managing Director, Creso Pharma. "It marks entry into the U.S. CBD market and provides a strong foundation to rapidly scale up operations, product development, and sales, as well as further M&A transactions. The Green Goo product range is well established in the U.S., evidenced by relationships with key retailers and over 90,000 points of sale, as well as the large direct to consumer base that Sierra Sage Herbs has established in recent years. I would like to take this opportunity to welcome Sierra Sage Herbs to the Creso Pharma Group.”

DETAILS:

  • Australia's Creso Pharma acquired Sierra Sage Herbs for an upfront payment of $21 million with additional future payments based on meeting sales goals for 2022 and 2023.
  • Under the terms of the deal, Sierra Sage will also maintain its status as a certified B Corp.
  • Sierra Sage will continue to operate under its current leadership while gaining access to Creso's R&D, manufacturing & distribution resources.
  • Sierra Sage has 90,000 points of distribution across the US, including Whole Foods, Walmart, Amazon, Target.com, CVS, Walgreen's, Rite Aid, Albertsons, and Kroger, among others.
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