Crown Affair, the modern haircare brand, closed a $9 million Series B funding round, led by True Beauty Ventures.WHO: Crown Affair, founded by Dianna Cohen, is grounded in empowering people to redefine their relationship with their hair through accessible luxury products, guidance, and community. Launched in January 2020 with four post-wash essentials, the brand now has an assortment of 18 products available online and in-store through partnerships with beauty retailers, including Sephora, Goop, and Violet Grey.True Beauty pursues investments in emerging growth beauty and wellness brands leveraging decades of sector expertise, knowledge, and extensive insider networks. As sector specialists, True Beauty has the flexibility to invest across multiple growth stages, from Seed to Series C. Some notable investments include K18 Hair, Caliray, Crown Affair, Maude, Vacation, Moon Juice, Dieux Skin, The 7 Virtues, Ami Cole, and Sofie Pavitt.WHY: The fresh investment will be strategically allocated to fuel Crown Affair’s expansion at Sephora, build out its team, and scale marketing initiatives to sustain its impressive year-over-year growth.IN THEIR OWN WORDS: "This funding marks the next chapter of growth for Crown Affair, and a significant inflection point in our journey," said Dianna Cohen, founder and CEO of Crown Affair. "From the very beginning, we’ve focused on building a brand that is meaningful and thoughtful, and we couldn’t ask for a better partner than True Beauty Ventures whose deep beauty expertise has been invaluable as we’ve grown our business.