Key Takeaways:Crown Affair has closed its Series C, led by Stride Consumer Partners.The investment comes on the heels of its all-door Sephora expansion.The investment marked Stride Consumer Partners' first investment in prestige haircare.BeautyMatter 2026 FUTURE50 brand Crown Affair closed a Series C round of funding.WHO: Crown Affair, founded by Dianna Cohen, is grounded in empowering people to redefine their relationship with their hair through accessible luxury products, guidance, and community. Launched in January 2020 with four post-wash essentials, the brand now offers an assortment of 18 products available online and in-store through 800 points of distribution, including partnerships with beauty retailers such as Sephora, Goop, and Violet Grey.IN THEIR OWN WORDS: “We’ve always been laser focused on the vision and good things take time to build. Last year was the year that people started to understand what we stand for, and we definitely saw that in terms of the business,” Chief Executive Officer Elaine Choi told WWD. “Last quarter, we’ve had some hitter new products like the Overnight Repair Serum, all while sustaining the sales of our continued hero products like the towel, leave-in conditioner and dry shampoo. It was the orchestration of all the seeds we’ve been planting.”“We’ve seen in the market this consumer movement toward looking at hair more like skin, but instead of these high-tech quick fixes, it was going toward a more holistic view of ritualistic care,” said Nicole Fourgoux, Operating Partner, Stride Consumer Partners.