Bain Capital will acquire 100% of the market-leading personal care and beauty brand portfolio FineToday Holdings from CVC Capital.WHO: FineToday is a leading personal care business with a strong presence in Japan and an expanded footprint across key Asian markets, including China and Southeast Asia. The brands include haircare products Subaki, fino, and recently launched +tmr; skincare brands Senka and uno; and bodycare labels AG DEO24 and KUYURA.CVC Capital Partners is a leading global private markets manager focused on private equity, secondaries, credit, and infrastructure, with a global network of 30 local offices and $239 billion of assets under management.Bain Capital is an international investment firm founded in 1984, that has leveraged insight and experience to achieve intrinsic growth in several investment areas, including private equity, credit, public equity, venture capital, real estate, life sciences, insurance, and other strategic focus areas. They have 24 offices on four continents, over 1,950 employees, and approximately $215 billion in assets under management.WHY: Bain Capital aims to leverage FineToday’s product development capabilities and established brand presence in Asia to support further business growth internationally.  IN THEIR OWN WORDS: Tetsuo Komori, CEO of FineToday, said: “We would like to express our sincere appreciation to CVC, which has been a dedicated and valued partner since its investment in our business in 2021. Together, we have built FineToday, carved out from Shiseido, into a well-established leading daily beauty product company, encompassing R&D, manufacturing, marketing, and sales.