Daash Intelligence, the AI-powered predictive commerce intelligence platform for retail brands, secured $5.5 million in a second seed funding round, bringing its total funding to date to $8.25 million. WHO: The Daash platform provides weekly retailer-specific updates for color cosmetics, skincare, fragrance, haircare, personal care, and other brands seeking to understand how they are performing compared to their full set of competitors. The platform’s proprietary AI combines multiple data sources to generate highly accurate weekly sales and velocity estimates. By highlighting how key metrics shift over time, Daash solves one of beauty brands’ perpetual challenges—gaining visibility into what brands, products, and SKUs are gaining and losing share and why—enabling them to make better data-driven decisions and optimize performance.WHY: Daash will use the new funding to rapidly scale its engineering and go-to-market teams and accelerate product development to meet high demand for timely, actionable data insights that enable beauty brands of all sizes to spot and leverage white-space market opportunities.IN THEIR OWN WORDS: “Beauty is a fiercely competitive retail category and beauty and personal care brands need affordable data insights that help them understand market trends as they are occurring, not weeks or months later,” said Philip Smolin, co-founder and CEO of Daash Intelligence. “We’re extremely pleased to partner with this prestigious group of investors to provide beauty brands with a powerful early indication of where their market opportunities lie, so they can act quickly to take advantage of emerging trends and maximize their sales.