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Dame Acquires Intimacy Wellness Brand Chakrubs

Published April 22, 2025
Published April 22, 2025
Chakrubs

Expanding its sexual wellness portfolio, Dame makes its second acquisition, scooping up intimacy wellness brand Chakrubs.WHO: Chakrubs, established in 2011, focuses on crafting intimacy wellness products exclusively from 100% pure, natural crystals. Their product line features a diverse array of crystal sex toys, specifically designed to enhance both physical pleasure and overall spiritual well-being. Each crystal used is purported to hold unique energetic properties, and customers are encouraged to integrate these tools into their personal self-care practices for self-discovery and individual growth.Because crystals take centuries to form, Chakrubs' products are designed to last a lifetime, offering a sustainable, soul-centered alternative to synthetic products. Grounded in environmental responsibility, Chakrubs is a trusted brand for those seeking conscious intimacy and crystal-based wellness.Founded in 2014 by ​Alexandra Fine ​(a sexologist with a ​master's degree in clinical psychology from Columbia University)​ and ​Janet Lieberman-Lu (an MIT-educated mechanical engineer), Dame is one of the brands leading the sexual wellness revolution as a women-powered resource for game-changing products for pleasure and supportive content. Through in-depth research, smart design, community input, and plenty of empathy, the Dame team has designed a line of exceptional tools to enhance sexual wellness for vulva-havers and their partners everywhere. Dame is not only revolutionizing toys for sex but changing the way we experience, understand, and explore sexuality as part of holistic well-being.

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