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Published February 5, 2021
Published February 5, 2021

Sexual wellness brand Dame Products raised $4 million in seed funding led by Listen and with participation from a variety of women-run ventures.

WHO: Dame Products was founded in 2014 by ​Alexandra Fine ​(a sexologist with a ​Masters in Clinical Psychology from Columbia University)​ and ​Janet Lieberman-Lu (an MIT-educated mechanical engineer). With the goal of introducing a women-founded company into a male-dominated industry, their mission became clear: close the pleasure gap by creating the most technologically progressive sex toys in the business. Through in-depth research, smart design, community input, and plenty of empathy, the Dame team has designed a line of 10 exceptional tools to enhance sexual health.

WHY: Dame’s new financial resources will support further product expansion, continuing to build the Dame Labs community, and funding strategic hires.

IN THEIR OWN WORDS: “Our society is finally beginning to accept and understand how sexual pleasure and pleasure products are an intrinsic part of our general health and wellness,” says Alexandra Fine, CEO and co-founder of Dame Products. “The more we can acknowledge the overall impact of sexual wellness (or the lack thereof), the more we’ll continue to learn from each other’s experiences, allowing us to be better partners, better lovers, and ultimately happier humans. I feel so invigorated by this newfound collective perspective and shared mind space that my investors bring; they believe in our mission and are ready to collaborate on what the future of pleasure should look like. ”

“As we’ve built a relationship with Alex over the last two years, we have been incredibly inspired by her ability to break down category barriers, facilitate meaningful conversations, and fuel capital-efficient growth,” ​says ​Kimmie Carey​, Principal at Listen. “​We are thrilled to partner with Alex to amplify her authority as the female perspective on pleasure and build Dame Products as the go-to sexual wellness brand.”


  • The round of funding was led by Listen, with participation from Chingona Ventures, The Community Fund, Her Capital, HP Reformation Ventures, IgniteXL Ventures, Joyance Partners, and angels such as Christiane Lemieux, Ashley Hartman, Kirstan Barnett, and Sonia Nagar.
  • Dame experienced ​+100% growth year-over-year in 2020.
  • Dame sold out of its 2020-launched product, Arc, within 72 hours, subsequently selling out three more times throughout the pandemic.
  • The company has previously relied on crowdfunding, raising less than $1.5 million since its launch six years ago. Their inaugural product, ​Eva​, became the most highly funded adult product in the history of online crowdfunding, raising $575,000 in just 45 days.

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