As beauty retail gets increasingly competitive, emerging brands are looking for new channels of distribution to fuel growth. Spas, salons, and medical practices go above and beyond the experience a customer can get in a retail environment. They provide access to expertise and high-touch immersive experiences, but what it takes for a brand to be successful in a retail environment or a professional treatment room is not the same. Unlocking the potential requires understanding the ins and outs of the professional channel and the ability to earn the respect of the community of service providers who will make or break your success.

MODERATOR:
John Cafarelli, Co-Founder & President of BeautyMatter

SPEAKERS:
Suveen Sahib, Co-Founder & CEO of K18 Hair
Carrie Gross, President and CEO of Dr. Dennis Gross Skincare
Richard Parker, Founder and Director of Research at RATIONALE