Model, beauty expert, entrepreneur Angie Everhart and industry veteran Renee Niles have launched DIYA Beauty & Wellness by acquiring key brands Oralgen NuPearl, BareOrganics, and Probigen from WR Group, as well as the procurement of the exclusive North American licensing rights for Foligain.
WHO: Niles, with extensive product development and management expertise as the former EVP of WR Group, and model Angie Everhart partnered to form DIYA Beauty & Wellness as a conglomerate to acquire successful health and wellness brands. The DIYA Beauty & Wellness portfolio of brands includes: BareOrganics Superfoods and Organic Coffee, Oralgen NuPearl Teeth Whitening Systems featuring NuBright LED Activation Technology, ProBiogen Spore Based natural Probiotics for men and women, and Foligain Hair and Grooming products for men and women. Products are available at Whole Foods, Walmart, Sprouts, HEB, Kroger, Wegmans, Meijer, KEHE, UNFI, Palko, and more.
Founded in 2001, WR Group has enriched the lives of consumers worldwide and stood as a leader in health and wellness by introducing innovative products and solutions to the marketplace. The company's extensive brand portfolio includes over 1,000 products and 18 unique brands distributed throughout the United States and more than 50 countries worldwide.
WHY: Supermodel, beauty expert, and entrepreneur Angie Everhart and industry veteran Renee Niles have launched DIYA Beauty & Wellness with critical brands from WR Group.
IN THEIR OWN WORDS: "I am immensely excited to be leading such an outstanding team and organization. As a female-owned company, we will be sharply committed to embarking upon innovative initiatives which will contribute to the resources integral to our exceptional product lines. I look forward to an outstanding 2024 with DIYA!", said Angie Everhart, CEO, DIYA Beauty & Wellness.
"We have always believed that organic and natural products should be affordable for all and strive to make a difference in people's lives, one product at a time. DIYA will continue this mission and the growth of these well-established brands, meeting and exceeding our customer demands as an industry leader in health and wellness. We can't wait to bring our new product offerings and customized retail programs to market!", said Renee Niles, President, DIYA Beauty & Wellness.
DETAILS:
