In the potentially brand-crushing and expensive game of red light/green light, the Trump Administration announced Sunday night that it would suspend 145% tariffs on Chinese goods, cutting the levy to 30% for 90 days. At the press conference in Geneva, US Treasury Secretary Scott Bessent, accompanied by US Trade Representative Jamieson Greer, stated that talks between the US and China over the weekend were “productive,” and that the reduced tariffs would remain in effect for the 90-day pause on negotiations between the two countries. But what does this mean for our industry? A temporary pause on the triple-digit tariff doesn’t tell us where we will be on August 13,, nor does it instantly instill consumer confidence.In BeautyMatter’s coverage earlier this week (before the announcement), Alexandra Fine, co-founder and CEO of Brooklyn-based sexual wellness brand Dame, said she cannot run her business with this uncertainty. For the last 24 hours, the brand navigated the tariff slash with calculated urgency, not panic. “I wouldn't call it scrambling—we're simply moving forward with shipments we had originally planned before the tariff spike,” Fine told BeautyMatter. “Some products were already scheduled to ship, and yes, we're prioritizing getting our planned inventory on vessels in the coming weeks. The ports will likely become chaotic as everyone responds to this temporary window, so we're being proactive while staying within our means.”James Stewart, Business Development Manager for Clearit, confirmed that ports are likely to become chaotic in the next 90 days.