Business Categories Reports Podcasts Events
Contact My Account About

Drew Barrymore Invests in Grove Collaborative

April 11, 2022
April 11, 2022
Grove Collaborative

Actress and entrepreneur Drew Barrymore has joined Grove Collaborative as an investor and its first-ever Global Brand and Sustainability Advocate.

WHO:
Launched in 2016 as a Certified B Corp, Grove Collaborative is transforming consumer products into a positive force for human and environmental good. Driven by the belief that sustainability is the only future, Grove creates and curates over 150 high-performing eco-friendly brands of household cleaning, personal care, laundry, clean beauty, baby, and pet care products serving millions of households across the US each year. With a flexible monthly delivery model and access to knowledgeable Grove Guides, Grove makes it easy for everyone to build sustainable routines.

IN THEIR OWN WORDS: "I've spent years looking for easy, real solutions for a more earth-friendly lifestyle at home for my family and the world around me," said Barrymore. "I have been a fan of Grove products since I discovered their starter kit and am inspired by their goal of being 100% plastic free by 2025. I'm thrilled to join the Grove team so that we can make it easier for everyone to make the important switch to more sustainable products and fight the plastic crisis our world is facing.

"Drew is such a positive and authentic person, and she is an incredible example of someone who strives to [effect] change by inspiring and educating others," said Stu Landesberg, CEO and co-founder of Grove Collaborative. "We are thrilled to welcome Drew to the team to work together towards a common goal of creating a more sustainable plastic-free future."

DETAILS:

  • The partnership launches with Grove's first multichannel brand campaign, "Wish-cycling," which features Barrymore and sets out to debunk the myth that plastic recycling is the solution to the plastic crisis. The campaign will run across a host of media channels such as TV, social, radio, and out-of-home. 
  • In addition to appearing in the Wish-Cycling ad campaign, Barrymore will work closely with Grove's product development team on Grove Collaborative's flagship home care brand, Grove Co.
  • She will also join Grove's advocacy work to lead the industry at large out of its reliance on plastic packaging.
×

2 Article(s) Remaining

Subscribe today for full access