Direct-to-consumer Indian skincare brand Deconstruct has raised INR 65 crore ($7.7 million) in Series A funding from L'Oréal's VC fund BOLD, V3 Ventures, and DSG Consumer Partners, with continued support from existing investors Kalaari Capital and Beenext.WHO: Founded by Malini Adapureddy in March 2021, Deconstruct was born out of a mission to simplify skincare for consumers. By prioritizing transparency, science-backed formulations, and clear product benefits, Deconstruct has become a trusted name among both skincare beginners and enthusiasts. What began as an Instagram page to engage and educate a community quickly evolved into a full-fledged brand, launching six serums as its first product range in 2021. Today, Deconstruct offers an extensive range of skincare solutions, including face serums, sunscreen, scalp serums, and other allied products. Their products are available across their D2C website, popular online marketplaces, and quick commerce platforms.WHY: Deconstruct will use the funding to drive product innovation, strengthen sunscreen and serum offerings, dominate the gentle actives space, and expand accessibility through quick commerce and retail channels.IN THEIR OWN WORDS: Malini Adapureddy, Founder, Deconstruct, said in statement, "This milestone reflects the trust our consumers and investors have placed in our vision. Over the past year, we've empowered over two crore beginners to embark on their skincare journey, even in remote corners of India. This funding enables us to continue creating highly effective yet gentle products.