Key Takeaways:Private equity firm American Pacific Group has made a strategic investment in Dossier.Started as a collection of 20 dupe perfumes, Dossier has grown into a line of 150 scents designed to smell like designer versions but priced at $30 to $50.  Dossier is a top-selling brand in Walmart and Target.American Pacific Group (APG) counts New York–based Dossier as its fifth consumer products investment.WHO: Dossier, headquartered in New York, NY, has emerged as a fragrance category-disrupter, focused on building the next-generation modern fragrance house. Since its founding in 2019, Dossier has built a loyal global customer base by offering high-quality, cruelty-free, and affordably priced fragrances, including products inspired by iconic luxury scents and its own unique portfolio. With a commitment to transparency, sustainability, and exceptional product quality, Dossier has become a trusted brand for consumers seeking elevated fragrance experiences without traditional luxury markups. To date, Dossier has built a differentiated portfolio of 150+ fragrances available across digital and brick-and-mortar retail channels.American Pacific Group, a San Francisco Bay Area–based private equity firm, has $1.2 billion of capital under management. APG looks to invest in differentiated consumer companies offering products with a clear and compelling value proposition that are well-positioned for APG’s support to accelerate broad-based growth.WHY: The plan is to keep the fragrance company’s already dramatic growth rolling by adding more products, more categories, and more pathways to the consumer.