E-commerce growth partner and investor eComplete has acquired a majority stake in beauty brand Give Me Cosmetics.
WHO: Founded in 2017 by Dan Fletcher and Luke Mills, Give Me Cosmetics is a beauty brand specializing in hair, body, skincare and beauty accessories. Give Me Cosmetics, a beauty brand that demonstrates the era of social-first, community-centric beauty, generates over 60% of revenue from social channels and is positioned as one of the UK’s fastest-growing brands on TikTok.
eComplete Group is an e-commerce growth partner and investor, offering comprehensive services across every facet of e-commerce. Founded in 2021 by former THG C-suite executives Paul Gedman and Andy Duckworth, the company is committed to servicing clients in their growth journey and disrupting the e-commerce private equity sector by building a diversified portfolio of brands.
WHY: The deal marks a significant milestone in eComplete's mission to propel brands to global success. Leveraging eComplete's robust e-commerce infrastructure, the partnership aims to position Give Me Cosmetics as a global beauty player.
IN THEIR OWN WORDS: Paul Gedman, co-founder of eComplete, expressed his enthusiasm for the acquisition, stating, "Our mission to build leading global eCommerce foundations to enable us to disrupt traditional eCommerce investing is about identifying and helping unlock potential. We provide comprehensive support to brands with both financial backing and the crucial eCommerce infrastructure needed for global success. The success story of CurrentBody, our first acquisition, is a testament to the effectiveness of our model. With Give Me Cosmetics, we're ready for the next chapter, confirming our commitment to transforming brands into global leaders.
Andy Duckworth, co-founder of eComplete, added, "Give Me Cosmetics has established itself as a standout brand with a strong and loyal customer base. eComplete's acquisition of Give Me Cosmetics reflects our excitement about the brand's existing success and plays to our strategic vision to unlock vast opportunities for global expansion."
Dan Fletcher, Founder of Give Me Cosmetics, said, "We're thrilled about this acquisition with eComplete. Throughout our consideration of investments and acquisitions in recent years, it's been vital for Give Me to find a partner who shares the same vision and values. We’re extremely happy with this acquisition; eComplete not only mirrors our vision and values, but they share the excitement and confidence to make the Give Me brand global."
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