Last fall, e.l.f. Cosmetics introduced a Cannabis Sativa Hemp Seed Oil collection, which helped to fuel its growth in the skincare category with sales up 27 percent in fiscal year 2020. The brand expanded its skincare portfolio with the launch of a Full Spectrum CBD collection of face and body care infused with Japanese citrus and chamomile to refresh, revive, and recenter the mind and body.

“The skincare category has been outperforming cosmetics during the crisis, and CBD in particular is projected to be a 22-billion-dollar industry by 2022. It’s a category our customers have shown great interest in and we’re excited to be able to build based on this demand, all at e.l.f. speed,” Kory Marchisotto, Chief Marketing Officer, said in a statement.

The collection launched on the brand’s website in mid-May and has been among the top 20 selling products within skincare on the site with a high percentage of return customers.

Marchisotto continued, “I think there’s a real desire at this time from consumers for wellness. And we’re extremely proud to provide consumers with this Full Spectrum CBD line that delivers prestige quality in mass at extraordinary value.” The collection will be available at Ulta later in the year.