Beauty products have always been about how they look and feel—but what about how they taste? With the rise of beauty supplements, the integration of taste has become a significant factor in product development and marketing strategies. As the nutricosmetics market, which combines nutrition and cosmetics, grows, taste is becoming a crucial part of brand identity. A well-crafted flavor can make a supplement not just effective but also enjoyable, turning daily beauty routines into something people actually crave.
Historically, the beauty industry has primarily focused on visual and tactile elements, often overlooking the potential of taste to enhance the overall consumer experience.
Taste serves as a direct conduit to emotional engagement, transforming routine consumption into moments of indulgence and self-care. When a beauty supplement offers a pleasant taste, it shifts from being a mere obligation to a daily ritual that consumers eagerly anticipate. This transformation not only enhances user satisfaction but also fosters consistent usage, which is crucial for achieving desired beauty outcomes and building brand loyalty.
The Flavors of Success: Elevating Beauty Marketing Through Taste
Incorporating taste into beauty products is a strategic approach to creating memorable and enjoyable consumer experiences. As part of a 360-degree approach to beauty, taste works alongside efficacy, smell, and product consistency to deliver a holistic and sensory-driven experience. By leveraging the power of taste, brands can transform their products into sensory experiences that resonate on an emotional level, fostering deeper connections and encouraging brand loyalty. As the beauty industry continues to evolve, the fusion of taste and aesthetics presents a compelling avenue for innovation and differentiation.
Recent data underscores the importance of taste in consumer preferences. In an online survey conducted by TOSLA Nutricosmetics, 97% of participants agreed that taste is one of the most important factors in supplements. Moreover, an astonishing 85% of consumers stated they would willingly pay more for better tasting products.
A great formula is only as good as its experience, and if consumers love the taste, they’ll stick with it. To help consumers stick to their beauty and wellness routines, the leading global manufacturer of liquid supplements, TOSLA Nutricosmetics, expanded its focus beyond its well-known skincare formulations, stepping into what seems a natural progression of the industry. Considering the company’s growing synergies, the private-label offerings now fall into wider categories, like longevity, wellness, suncare, haircare, bodycare, mencare, and more.
Each formulation brings a unique flavor profile that sets brands apart, allowing them to create their signature taste, a distinctive flavor identity that consumers remember. According to TOSLA Nutricosmetics’ data, tasty and convenient supplements see a retention rate of over 60%, far surpassing other, nontasty, and inconvenient options or topical solutions. Committed to personalized offerings, TOSLA's flavor innovations are powered by advanced, in-house, patented flavor technology, VELIOUS, allowing for unparalleled customization. With pioneering R&D capabilities, we can fine-tune and optimize flavors to perfectly align with a brand's unique identity and evolving consumer expectations, ensuring a superior taste experience that enhances both product enjoyment and customer loyalty.
Customer Experience Overlooked
"Brands are investing heavily in post-purchase engagement—apps, tools, and tracking—but often overlook the experience itself. If a product isn’t enjoyable, no amount of technology will keep consumers coming back. Taste is what turns a routine into a habit and a habit into a lifestyle," says Primož Artač, CEO of TOSLA Nutricosmetics.
The way a product feels, tastes, and integrates into daily life is just as important as its long-term benefits. If a supplement is difficult to consume or unpleasant in taste, even the most advanced tracking tools won’t keep consumers coming back. A delicious, enjoyable product transforms a routine into a ritual, increasing adherence and making wellness feel effortless. By prioritizing the experience at the moment of consumption, brands can foster loyalty, ensuring that consumers don’t just try a product—they stick with it.
Start Crafting Your Brands Experience at Cosmoprof Worldwide Bologna
This year, at Cosmoprof Worldwide Bologna, TOSLA Nutricosmetics, the global innovator and disruptor in the industry, is presenting new, clinically proven formulations targeting a wider spectrum of beauty and wellness needs. Alongside its existing bestseller, collagen formulation CPHA5030, TOSLA Nutricosmetics will also present:
And the best part? You can taste them yourself! TOSLA Nutricosmetics is inviting all supplement enthusiasts to get their taste buds awakened at its Beauty Bar in Hall 20, Booth C44. The company will be showcasing its innovative products that exemplify this flavor-centric approach.
This is your chance to understand how flavor shapes consumer loyalty and brand storytelling. Visitors will also have the opportunity to meet key members of our team, including CEO Primož Artač, CIO Uroš Gotar, board member David Carvalho, and our new advisor, Vincenzo Carrara. TOSLA’s team of experts will guide you through the experience and discuss how its formulations can be tailored to fit your brand’s unique vision.
Vincenzo Carrara, Founder of CARRARA Advisory, shares his belief in the power of experience and his excitement about joining TOSLA as an advisor: "Partnering with TOSLA Nutricosmetics marks an exciting new chapter for me and CARRARA Advisory. TOSLA is redefining the industry by transforming nutricosmetics from traditional supplements into delicious, clinically validated beverages that people crave and also enhance beauty and wellness. Their commitment to innovation, taste, and efficacy aligns perfectly with my vision for the future of the category. I’m eager to bring my expertise to the team and help brands unlock new opportunities in this evolving space. Cosmoprof is the perfect stage to showcase this breakthrough, and I’m thrilled to be part of it."
