Flannels is opening a new seven-story 120,000-square-foot flagship in Liverpool with a fashion and beauty edit, two restaurants, and a roof terrace with sweeping views of the city. Set to open at the end of June, it will include the first social media–integrated “tweakment” clinic. 

Sophie Blackledge, Head of Beauty at Flannels, said: "Named the ultimate lip expert, we are so ecstatic to be joining forces with Dr Tijion Esho for our most exciting beauty hall launch to date. Renowned for his non-surgical, injection-free treatment, he has truly become a household name in his own right—the master of plumped lips. The pairing between Flannels Beauty and Dr Esho is only the beginning of us bringing an added dose of heat regionally—and a huge win for our Liverpool flagship."

Cosmeceutical brand ESHO launches with its first brick-and-mortar outlet with a space dedicated to non-surgical “tweakments” in the new Liverpool store when it opens in June. The space will have a live streaming feature that will transmit to the shop floor and integrate social media platforms. 

Formulated by Dr. Esho, the brand launched in May 2021 with QVC and Feelunique. At Flannels, the ESHO Clinic will provide a space where customers can meet and be treated by Dr Esho. According to the brand, one person joins the new clinic waitlist every 10-15 minutes. 

Dr. Esho said, "We launched Esho in 2021 with minimal marketing spend and the success we've achieved to date is testament to the efficacy of the product range. In 2022, we've been so excited to see some incredibly exciting online launches and this bricks and mortar launch means a lot to me as a founder. I am very much looking forward to spending time in Liverpool at the tweakments space in the store, and to seeing the products rolled out for the first time."