Estée Lauder Brand Announces Partnership with Amanda GormanSeptember 13, 2021 Kelly Kovack
September 13, 2021
The Estée Lauder Companies and the Estée Lauder brand announced a three-year partnership with wordsmith and changemaker Amanda Gorman. The Estée Lauder Companies will contribute $3 million over three years to support Writing Change, a special initiative to advance literacy as a pathway to equality, access, and social change. In addition, Amanda will bring her voice of change to the Estée Lauder brand through campaigns debuting in spring 2022.
Our company was founded by an extraordinary woman, Estée Lauder, who paved the way for women everywhere to believe anything is possible. Our first of its kind partnership with Amanda was created under these very same trailblazing ideals," said Jane Hertzmark Hudis, Executive Group President, The Estée Lauder Companies. "Amanda's powerful presence and inspirational voice brings hope and confidence to the next generation of leaders. Together, we will create real and meaningful impact through literacy, voice, and self-expression.
A committed advocate for the environment, racial equality, and gender justice, Amanda was appointed the first-ever National Youth Poet Laureate by Urban Word in 2017, a program that supports Youth Poets Laureate in more than 60 cities, regions, and states nationally. After graduating cum laude from Harvard University, she now lives in her hometown of Los Angeles. The performance of her poem "The Hill We Climb" at the 2021 Presidential Inauguration received critical acclaim and international attention.
I am honored to partner with The Estée Lauder Companies to activate change through literacy, and to represent a brand founded by such an inspiring and daring woman," said Amanda Gorman. "Mrs. Estée Lauder shattered glass ceilings as a leader in business 75 years ago. Embracing this spirit, I am delighted that our partnership will help inspire women, girls, and all people around the world to do great things, to disrupt, to be confident, and to be future leaders in whatever path they take.
Amanda embodies a new generation and demonstrates the importance and influence of voice," said Fabrizio Freda, President and Chief Executive Officer, The Estée Lauder Companies. "As a company, we are committed to nurturing the leaders and talent of the future, empowering them to use their voices—and to use them loudly. We are thrilled to partner with Amanda as we embark on this collective journey to strengthen our commitment to girls' education, helping provide the skills needed to be heard around the globe.
2 Article(s) Remaining