In 1945, when founder Pierre Balmain boldly introduced his "New French Style," Balmain helped post-war Paris begin to regain its title as the fashion world's capital. The fashion house has been under the visionary leadership of Creative Director Olivier Rousteing since 2011.

While respecting the past and building on its legacy, he has established a distinctive "Renewed French Style." Rousteing has assumed a pioneering role in advocating for a more inclusive fashion world while expanding design possibilities by relying on time-honored Parisian couture techniques to masterfully perfect 21st-century breakthroughs.

The Estée Lauder Companies and Balmain have entered into a license agreement to collaboratively develop, produce, and distribute an innovative range of beauty products. Balmain Beauty is expected to launch in fall 2024 with the goal of transforming luxury beauty through "exceptional design, singular craftsmanship and an unyielding commitment to innovation."

"For over ten years, my Balmain team and I have been pushing the boundaries of what is possible in fashion," notes Mr. Rousteing. "We've been determined to reflect the way that today's diverse generation wishes to live and dress. So, obviously, there was no way that we were going to expand into beauty without ensuring that we had found the partner who understood and shared our outlook. From the very beginning, the team at The Estée Lauder Companies made it very clear that they support Balmain's distinctive vision, as well as our goal of disrupting the global luxury beauty paradigm. Knowing that—and knowing that Estée Lauder is the paragon of excellence—well, I can't wait to start working with them."

The news coincides with the appointment of Guillaume Jesel to President, Global Brands, overseeing the Tom Ford Beauty, Balmain Beauty businesses. "Balmain and Olivier Rousteing are visionary forces in global fashion. We look forward to working with them to expand the Balmain universe and forge a new space in luxury beauty that clearly reflects the strong, inclusive, and fearless spirit of the brand," said Mr. Jesel.

In 2012, Interparfums SA signed a 12-year licensing agreement with the fashion house. However, since a mutual early termination of the deal in 2017, the Balmain Beauty business has been dormant except for the Balmain Hair Couture brand, which is run separately.