The Estée Lauder Companies has made a strategic minority investment in XINÚ, marking the conglomerate's first investment in a Latin American brand.WHO: XINÚ was founded in 2017 by Verónica Peña, Ignacio Cadena, and Héctor Esrawe. Together, they are creating a new concept of luxury from the heart of the American continent (México) through a distinctive universe where fragrance, design, and storytelling converge. Built with sustainability and intention, objects are designed with longevity in mind, and ancestral practices are reinterpreted for modern life. The brand is celebrated for its sensorial retail spaces, sustainable design ethos, and products that honor heritage while reimagining modern luxury.New Incubation Ventures partners with forward-thinking founders and entrepreneurs to create, fund, and support the most promising emerging beauty brands and business models. By investing in companies that redefine categories and resonate with new generations of consumers, NIV helps shape the future of beauty while building a diversified pipeline of brands and growth engines for The Estée Lauder Companies’ portfolio.IN THEIR OWN WORDS: “Fragrance excellence and craftsmanship are at the heart of The Estée Lauder Companies, and they drive our passion for discovering new voices in beauty,” said Stéphane de La Faverie, President and Chief Executive Officer, The Estée Lauder Companies. “Mexico has become a vibrant hub of fragrance innovation—a place where craftsmanship and cultural relevance come together in remarkable ways. XINÚ embodies this spirit, redefining contemporary luxury through authenticity, artistry, and storytelling.