Key Takeaways:Eternal Beauty Holdings acquired 15% equity interest in parent company Brightday and Dream of AromeManpo.Eternal Beauty, a leading player in China’s perfume industry, is looking to tap into the growth of efficacious aromatherapy-based skincare.The relevant authorities of the People’s Republic of China are currently processing the business registration changes.Eternal Beauty acquired a 15% stake in Brightday and Dream, the parent company of AromeManpo, for $14.34 million.WHO: Founded by Jiang Teng, AromeManpo originated as a small aromatherapy shop along the Grand Canal in Hangzhou. Centered on the concept of aromatherapy microbiome skincare, it combines European aromatherapy systems with Eastern cultural aesthetics. AromeManpo’s products focus on aromatic healing, with particular emphasis on developing tuberose as a key ingredient. The brand has also created its own skincare triangle system of “essential oil healing + bio-fermentation + high-performance ingredients.”Founded in 1987, Eternal Beauty Holdings is focused on the retail, wholesale, and distribution of beauty and personal care products, particularly perfumes, in China, including Hong Kong and Macau. Its sales and distribution network consists of direct sales channels, retailer channels, and distribution channels reaching over 7,500 points of sale in more than 400 cities in China.Their distribution portfolio of 66 brands includes names like Hermès, Van Cleef & Arpels, and Coach. Based on 2023 sales, Eternal Beauty is the largest perfume brand management company in the market.