Key Takeaways:

• Swiss private equity firm Partners Group has entered into exclusivity with a view to acquiring Aroma-Zone.
• Eurazeo would retain a significant minority stake in Aroma-Zone. 
• Aroma-Zone has tripled its revenue since 2021 and increased its number of stores.

Partners Group to buy a stake in Aroma-Zone from Eurazeo valuing the brand at about €2 billion ($2.31 billion), including debt.

WHO: Aroma-Zone, based in Provence, was founded in 1999 by the Vausselin family as a website providing information about essential oils, and has grown into a leading online retailer making and distributing a wide range of natural DIY products and ingredients, with full transparency regarding the origin and composition of their raw materials. The brand has more than 1,900 products and 3,000 recipes. The company serves a large customer base, diversified across demographics and income brackets, directly through both its owned stores and online. Aroma-Zone has more than 30 stores, with plans for 12 new doors this year across France, Belgium, Italy, and the UK.

Eurazeo is a leading global listed investment company based in Paris and New York with a diversified portfolio. The firm covers a broad spectrum of private equity strategies through its five business divisions: Eurazeo Capital, Eurazeo Croissance, Eurazeo PME, Eurazeo Patrimoine, and Eurazeo Brands.

Partners Group is one of the largest firms in the global private markets industry, with around 2,000 professionals and over $186 billion in assets under management globally. The firm has investment programs and custom mandates spanning private equity, private credit, infrastructure, real estate, royalties, and special opportunities.

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