Eurazeo signed an exclusive agreement to become the majority shareholder of pioneering French DIY beauty company Aroma-Zone.

WHO: Aroma-Zone launched in 1999 as a website providing information about essential oils, and has grown into a leading online retailer making and distributing a wide range of natural DIY products and ingredients, with full transparency regarding the origin and composition of their raw materials. The brand has more than 1,900 products and 3,000 recipes, and serves over 2 million users annually.

Eurazeo is a leading global listed investment company based in Paris and New York with a diversified portfolio of $26 billion in assets under management, including $18 billion from third parties, invested in over 430 companies. The firm covers a broad spectrum of private-equity strategies through its five business divisions: Eurazeo Capital, Eurazeo Croissance, Eurazeo PME, Eurazeo Patrimoine, and Eurazeo Brands.

WHY: Eurazeo will support Aroma-Zone with its growth strategy, providing access to its international network and expertise in the consumer goods and digital sectors, as well as improving its online platform in France and opening new stores.

DETAILS:

• Eurazeo and its partners have agreed to invest around 140 million euros ($169.4 million) in Aroma-Zone, making it Aroma-Zone’s main stakeholder. The company’s founding Vausselin family is to keep a significant share of Aroma-Zone.
• Aroma-Zone is based in Cabrières d’Avignon in Provence, employs more than 350 people, and sells its products primarily online but also through a network of seven stores across France.
• In 2018 Eurozeo invested $60 million in Pat McGrath Labs and completed a majority investment in Nest Fragrances in November of 2017.