Ever/Body is disrupting the cosmetic dermatology industry by creating a service experience for all skin tones and textures, ages, and genders, particularly for those historically underserved by the industry: BIPOC, LGBTQ+ community. This experience for everybody begins with our best-in-class provider education program that enables our teams to deliver personalized treatment plans to our clients.
Beyond the service experience, we also provide price transparency up front, and our technology enables a seamless experience from the first online booking to tracking results and rewards over the client lifetime with us.Our space also provides a luxurious, beautiful, and warm environment for our clients to receive cosmetic services and a curated line of the most effective retail products to continue their treatment plan at home.
Founder: Kate Twist
Founded: 2018
Leadership:
2023 Full Year Expected Revenue Range: $50 to $75MM
Categories: Cosmetic Dermatology
Distribution Channel: Professional
Funding Rounds: Venture Capital
Total Funds Raised: $110.5MM
In October 2019, Ever/Body launched with $17 million in funding, including a Series A round of financing led by Acme Capital with additional funding from Tiger Global Management, Declaration Partners, and Redesign Health. Strategic investors include Warby Parker founders Neil Blumenthal and Dave Gilboa; Rent the Runway and Jetblack founder Jenny Fleiss; Harry’s and Warby Parker cofounder Jeff Raider; and Allbirds founder Joey Zwillinger.
In May 2021, Ever/Body closed a $38 million Series B, consisting of both venture equity and debt. The round was led by Tiger Global Management, an existing investor in the company. Additional investors include Addition, Fifth Wall, MetaProp, and Gaingels, and existing investors include Declaration Partners, ACME Capital, and Redesign Health.
In June 2022 Ever/Body raised $55.5 million in Series C funding led by Addition, an existing investor, that led the round with participation by Tiger Global, ACME Capital, Declaration Partners, Fifth Wall Ventures, and Redesign Health, all of whom are current investors. Imaginary Ventures also participated in this round as a new investor.
Notable Investors: Tiger Global, Addition, ACME Capital, Imaginary Ventures, Declaration Partners, Fifth Wall Ventures, Redesign Health, MetaProp
Notable Advisors:
What are some of your key business initiatives for 2023?
We are bringing our inclusivity, personalized treatment plans, natural-looking results, medical focus and expertise, and technology to new locations in NY, DC, Virginia, as well as new cities like Chicago and Dallas. We will continue to invest in our proprietary education program that is far above the industry standard (300 to 500 hours of in-depth programming on every service offered, whereas the industry average is approximately 100 hours). Our board-certified dermatologists, NPs, PAs, RNs, and aestheticians undergo comprehensive diversity and inclusivity training ensuring that all client needs are met with the highest standards of hospitality and care by every Ever/Body team member. Our focus is on building and refining aesthetic and cosmetic techniques, including specialized sections of the program that focus on care for clients who have historically had limited options in this industry. Lastly, we will continue to refine our client journey through an enhanced digital experience by way of our website and our proprietary electronic medical records (EMR) technology. It helps us collect personalized information about recent medical/lifestyle history and track treatment history and results.
What are you most proud of having accomplished?
As a female-led business, it is challenging to raise capital as only 2% of all venture funding goes to female-led businesses. While 2% is certainly an increase from last year, there is still much more to be done to help promote female-led businesses. We’re proud that we accomplished raising our Series B in 2021, in the pandemic and our Series C in 2022, in a challenging capital market. For each raise, we only had two stores open at the time. Our strong KPIs and our year-over-year growth helped us overcome the obstacles at the time for raising and getting a strong valuation.
What has been the biggest surprise since the brand was founded?
There is a lack of structure and mandated requirements for people to become providers of cosmetic dermatology services at locations like med spas and boutique studios. We created a program that far exceeds anything in the industry—we train our provider teams anywhere from 300 to 500 hours before they enter our centers.
What aspect of your brand DNA fuels your competitive advantage?
Ever/Body pioneered a first-of-its-kind approach to cosmetic dermatology that combines an unparalleled industry standard of medical expertise with a convenient and modern client experience. Our goal is to provide a personalized experience that puts our clients at the center of their individual beauty journeys.
There are many doctor’s offices and med spas that offer an overwhelming amount of options that are not effective for everyone, so we set ourselves apart by offering curated services that treat concerns across every skin tone, texture, age, and gender. We’ve also prioritized transparency in everything that we do, down to sharing our pricing up front.
We leverage our proprietary technology platform to create a seamless client journey, from appointment scheduling to pre- and post-treatment care. Our personalized treatment plans are designed to nurture our clients’ natural beauty and their goals. We offer a curated selection of the safest, minimally invasive, and effective services for the skin, body, and hair. We also work with clients to give them an experience tailored to their lifestyle, whether it’s using payment plans or just finding a place to start with their journey that feels most comfortable to them.
Please share your insight on the future of the beauty industry.
The compound annual growth rate (CAGR) of this industry is one of the fastest ones in the sector and is projected at 14.8% per a September 2022 Grand View Research publication, which means the beauty industry is growing faster than there are places to get it. I truly believe that beauty, wellness, and cosmetic dermatology are going to become more and more individualized, catering to your specific skin needs. Everything in this industry will be custom-crafted and will need to reach that level of personalization.
What is the best piece of advice you’ve been given?
A mentor of mine told me in one of my first jobs that you should “think of yourself as a brand.” Every action you take and every message you post informs who and what you stand for as a professional. Each interaction is a statement about who you are—what jobs you take, how you perform in your jobs, and how you advance in your career. Curating and fostering your network is an essential part of your professional development. How effectively managing your professional relationships allows you to leverage the people you’ve worked with and for, is a lasting personal attribute.
I will continually tap into the people in my network when I’m making big decisions or when I need an extra set of eyes or ears on a particular area. In return, I always offer the help and support they need.
Paying it forward, what advice would you give to someone contemplating launching a beauty brand?
Your brand and business should be centered around what clients need that they are not getting and how you can uniquely help them to fulfill it. In order to do this, combine three things: data on the market opportunity, real insights from prospective customers, and then a dash of bravery to build something that has not been done before. Don’t look at what’s surrounding you in the category or competition and try to do it better than them. Instead focus on what you can do that no one else can do and become a category of one.
If you could change one thing in the beauty industry, what would it be?
Unrealistic and traditional conventions of beauty being perpetuated through beauty brands' marketing. This is long gone and as an industry and society, we’re looking to embrace all the types of beauty in this world. The consumer is excited about the brands that are authentic, and I think beauty brands need to lean into that in order to exist.
