Experienced Capital is expanding its beauty portfolio with its second acquisition with a 41 percent stake in French beauty retail business and product line Oh My Cream.
WHO: Oh My Cream was founded in 2012 by Juliette Lévy, after graduating from ESSEC business school. The retailer sells a highly curated selection of niche clean brands in its 10 freestanding boutiques in Paris, Lyon, and Bordeaux, and online. The concept has a distinctly Space NK or Blue Mercury feel with a French twist. The brand also has its own skincare line.
Experienced Capital Partners is a Paris-based fund founded in 2016 by Frédéric Boiousse, Emmanuel Pradère, and Elie Kouby specializing in minority or majority investments with or without leverage effect, for companies with values ranging from €10MM to €100 million. Its portfolio includes the recent investment in Swedish skincare brand L:A Bruket.
IN THEIR OWN WORDS: “We want to make it the future Sephora of accessible luxury,” summarizes Emmanuel Pradère, president and co-founder of Experienced Capital, with Frédéric Biousse and Elie Kouby.
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