Key Takeaways:
- UK fragrance house Roja London has a new owner.
- Founder Roja Dove will move into a consulting role post-transaction.
- Extravaganza Beauty distributes perfumes in the Middle East, Europe, the Americas, and Africa.
Middle Eastern distributor and operator Extravaganza Beauty has acquired luxury fragrance house Roja London.
WHO: The independent luxury fragrance house was established in Mayfair, London, in 2011 by master perfumer, creator, and historian Roja Dove. The brand is known for its modern approach to haute perfumery. Its signature lines include the Prestige, Aoud, Isola, and Elysium collections, starting at $315. The fragrances are crafted in England with sustainably sourced ingredients and packaged in signature crystal-embellished bottles. Distribution includes independent retailers and international department stores, including Harrods, Bloomingdale's, Saks Fifth Avenue, KaDeWe, and El Palacio de Hierro. The house also has a store in London's Burlington Arcade.
Extravaganza Beauty distributes perfumes in the Middle East, Europe, the Americas, and Africa, and its portfolio includes partnerships with brands such as Amouage, Ex Nihilo, Nishane, Maison Crivelli, and Marc-Antoine Barrois.
WHY: Dove said the transition will let him focus on his passions for creativity and education, while the sale will unlock support and resources to accelerate growth.
IN THEIR OWN WORDS: Audrey Minard, CEO of Roja London, said to WWD that from the start of its commercial partnership in the GCC, “Extravaganza Beauty has demonstrated a strong understanding of the standards required to successfully build and commercialize niche luxury fragrances.”
She added, “What...
