Fashwire, known for its disruptive global fashion shopping marketplace, dives into beauty with the launch of a new sister platform Barzzé Beauty, providing an affordable distribution channel for emerging and established brands. The two-sided global marketplace offers a one-stop solution for personalization, innovation, and consumer business intelligence for the beauty industry.

“I am excited for the launch of Barzzé Beauty. Our mission is to reframe the beauty world by providing users a unique opportunity to discover new brands and trends while delivering these brands with vital customer feedback,” says Kimberly Carney, Fashwire founder and CEO. “Barzzé Beauty sits at the intersection of beauty and technology, providing invaluable insights to build the next generation platform for the beauty industry.”

For the consumer, Barzzé Beauty offers users organic discovery of global beauty brands through a compelling interactive experience. The app gamifies the feedback loop directly from consumer to brand by fusing the discoverability of emerging brands, delivering user feedback via swipe technology, and sharing beauty inspirations through Barzzé Beauty’s social feed. The hard metrics of real-time data and insights into consumer shopping preferences is an invaluable tool for brands.

“Barzzé Beauty will be at the forefront as a resource for brands and consumers by keeping beauty at your fingertips through a global perspective. User interaction is a key differentiator for Barzzé Beauty and combining that with our highly curated editorial lens is the most coveted solution for emerging and niche brands,” Carney continued.

Karolina Kurkova, supermodel and co-founder of Gryph & IvyRose, said, “As the beauty industry evolves in the post COVID world, smaller brands don’t have the same access to sales distribution platforms as mass conglomerates. Barzzé Beauty is essential to two of my brands because it broadens their limited distribution channels with an established global consumer base. I am thrilled to have them on the Barzzé Beauty marketplace.”

Barzzé Beauty will allow partnering brands to build up momentum and revenue with access to an engaged, tried, and trusted consumer base at zero cost until September 1, 2021.