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Feelunique Co-Founders Land £2.8 Million for Teen Brand Indu

Published July 26, 2023
Published July 26, 2023
Taylor Hernandez via Unsplash

Beauty industry veterans secured £2.8 million in funding to fuel the launch of a new teen beauty brand, Indu, set to launch in September.

WHO: Indu is a new teen beauty brand founded by Aaron Chatterley and Richard Schiessl, co-founders of Feelunique, and Reena Hammer, former Managing Director at Urban Retreat and Global Director at Soho House. The range consists of 18 products priced from $10 to $32.

WHY: The funding will fuel the marketing plan, team development, and product drop strategy.

IN THEIR OWN WORDS: “We are playing to win,” Aaron Chatterley, co-founder, Indu, told Beauty Independent. “We want to create a global teen brand. In order to do that, it requires significant capital in terms of building the team that we want and the impact that we want to make on the market as we launch, but, most importantly, the quality of the products.” 

“What our experience has demonstrated is that, if you have a very, very clear market opportunity, and you have a defensible strategy, and you have the right degree of expertise within the team, the money is certainly out there,” says Chatterley. “That’s demonstrated by the fact that the capital that we were able to access came from people who really understand beauty and understand the space that we’re going after. For them, I think it was probably an easier decision than a generic consumer fund.”


  • Indu raised £2.8 million ($4.8 million) from 60 investors, including leaders from the beauty and retail sector like Michael Casey, former CEO of Holland & Barrett; Sarah Miles, CEO of Hush and former CEO of Sephora UK; Ian Marshall, former Managing Director of Benefit Cosmetics; Gail Bojarski, former GM of Benefit Cosmetics; Nick Beighton, former CEO of Asos; Chris Good, former North America Group President of Estée Lauder; Lopo Champalimaud, founder of Treatwell; and Noella Gabriel, co-founder of Elemis.
  • Chatterley, Schiessl, and Hammer invested roughly $645,000 to develop Indu. 
  • Indu is set to launch DTC in September, in a London, Covent Garden, pop-up in October, and plans to enter brick-and-mortar retail during the second half of 2024.
  • Indu anticipates pursuing a series A funding round next year to raise at least $5 million to $6.5 million.

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