Female-focused shaving subscription service Billie, launched in November of 2017 by co-founders Georgina Gooley and Jason Bravman, is based on selling razors and personal care products without the “Pink Tax.” Just a year after launching, the New York City-based brand has raised a $25 million Series A round led by Goldman Sachs’ Private Capital Investing Group capitalizing on the lack of competition in the female shaving and personal care market. The Series A brings the total funding raised to $35 million.
“We’ve grown a lot quicker than we initially thought, so a lot of this is to keep up that momentum and continue to drive growth,” co-founder Georgina Gooley told Fortune. “How else can we serve the customer in a way that fits in with her lifestyle?”
“Launching only 14 months ago, Billie has undergone rapid growth by creating a product and brand that has strongly resonated with women across the country,” Hillel Moerman, head of Goldman Sachs’ Private Capital Investing Group, said in a statement. “We believe Billie has the opportunity to reimagine the women’s body care category and we are excited to partner with Billie during this next phase of growth.”
In April of last year the brand raised $4 million in new funding, which closed the seed found with a total of $6 million. This round was led by Silverton Partners in Austin and included existing investors Female Founders Fund and Lakehouse Ventures.
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