Femtech pioneer Yoppie has attracted the attention of highly noted investors, including hyper-growth VCs Vostock New Ventures and Colle Capital, raising its seed funding total to £3.4MM.
WHO: In 2016 Daniella Peri launched Yoppie, a DTC subscription-based, organic period care and PMS solutions provider that is using smart tech to enable women to not only customize and manage their menstrual care but also to better educate themselves while they do it. From product delivery to content personalization and information on every area of intimate healthcare, Yoppie is helping women to sync menstruation with the modern world using a tech-driven approach that makes it easier than your weekly grocery shop.
WHY: The funding will be dedicated to international expansion, technology development, growth marketing, and people investment.
IN THEIR OWN WORDS: Yoppie founder Daniella Peri commented, “Our concept is not just about the timely delivery of tampons and pads but rather a tech-enabled personalisation journey that looks after the entire experience of monthly menstrual care. We like to envision Yoppie soon being able to provide a level of ongoing personalisation similar to the likes of Netflix and Spotify, then enhanced with the product convenience of Amazon.”
Convenience is important to women and that is certainly part of our offering. But this is quite literally not a one-size-fits-all sector, nor is monthly menstruation the ‘same’ for all. Therefore I want to lead the way in supporting women in multiple ways and that includes tailoring wants and needs and including products, tools and services that go above and beyond just pads and tampons.”
On the commercial aspects of her raise, Daniella adds, “Period care is a $37bn global market but up until now, it has failed to portray real women in the real world. So it’s time to get real. It’s 2021! Women are out there changing history every day. Today’s modern woman deserves to have menstrual care that’s designed with their real lives and needs in mind. So if no one else is going to do it, Yoppie will.”
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