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Family Office FG Bros Acquires 20 Percent Stake in La Rosée

Published September 9, 2023
Published September 9, 2023
La Rosée

FG Bros, the family office of Ségolène Frère and her husband and boss of GBL Ian Gallienne, secured a 20% stake in the hot French pharmacy brand La Rosée. 

WHO: La Rosée was founded in 2015 by two young pharmacists, Coline Bertrand and Mahault de Guilbert, who decided to revolutionize the natural cosmetics offering in French pharmacies. Their daily interactions with men and women at their pharmacy helped them understand the demand for a simpler, more responsible skincare offering. With firsthand user insight, they created an ultra-clean, natural, and eco-friendly range of products designed for optimal hydration. The range consists of 36 references across face, body, baby, and sun care products with an average price of 15 euros.

Founded in 2021, FG Bros is the family office of Ségolène Frère and her husband Ian Gallienne. Based in Brussels, Belgium, the firm focuses on three sectors: health, professional services (B2B), and consumer goods, particularly high end. To date, its portfolio includes about 15 companies and exposure to various private equity funds. They invest 5 to 50 million euros to acquire passive or influential minority stakes.

WHY: Present in more than one pharmacy out of three in France, the brand wants to replicate that success internationally.


  • FG Bros, a Belgian family office led by Evrard de Montgolfier, acquired a 20% stake in La Rosée. The terms were not disclosed.
  • The company's valuation stands between 250MM and 300MM euros, with current EBITDA at 12MM euros, resulting in a valuation multiple on EBITDA of approximately 25x.
  • The brand is currently sold in 8,000 pharmacies, with a turnover of 35 million euros in 2022 expected to double this year.

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